ONE MORE THING!
Would you like to save $10 on your
2025 Content Calendar Planning Workshop
with our monthly membership?

By joining the Boutique Training Academy Inner Circle today,  you can access this workshop + many other exclusive trainings for just $77/month

No Thanks! Continue Checkout for Content Calendar Workshop

Scroll down for more details on the BTA Inner Circle Membership and to Join Today.

⬇️ ⬇️ ⬇️

ONE MORE THING!
Would you like to SAVE $10 on the 2025 Content Calendar Planning Workshop with our monthly membership?

No Thanks! Continue Checkout

By joining the Boutique Training Academy Inner Circle today,  you can access this workshop and many other exclusive trainings for just $77/month. 

Scroll down for more details on the BTA Inner Circle Membership and to Join Today.

⬇️ ⬇️ ⬇️

For Boutique Business Owners Who Want To Know Exactly What They Need To Do To Grow Their Boutique Business, Step-By-Step.

A Results-Oriented Membership

That Helps You Take Laser-Focused Action Each Month So You Can Build A Profitable Boutique Business.

Sign Me Up

Does This Sound Like You? 

 

You Want To Build A Thriving Boutique Business You Love Where You Get To Sell The Perfect Products For The People You Vibe With Most - AND Make Great Money That Supports The Life YOU Want To Live, In The Process.

But You're Tired Of Feeling Overwhelmed By All The Information Floating Around Online. 

And You Just Want To Build A Profitable Boutique Business And Sell Products You Love To People You Love. 

Yet, You Feel At A Loss About How To Make Your Boutique Business Work For YOU (And Without Going Into A Ton Of Debt And/Or Not Making Any Profit).

If You Can Relate to ANY of These Statements... Friend, I Made the Boutique Training Academy Inner Circle Specifically for YOU!

You want to know what is necessary to get started and be successful as a boutique business owner. You have researched and are overwhelmed with information. 

→ You're scaling your business and you are concerned about things like your cash flow situation, future cash flow, inventory buying. You're getting bigger than you can handle yourself, and want to hire more help, but are concerned about going into debt.

→ You feel like you are doing everything you can to reach customers, but still feel like there's more you could be doing. 

→ You want to build a successful boutique business, but you don't want it to take over your life (or your sanity!)

→ You feel like you're pulled in so many different directions with so much to do, that you get sidetracked and you want to have more clarity and focus on the things that will have the biggest impact on your business.

--

If You're Nodding Along, Thinking, "Yep, That's Me!" the Boutique Training Academy Inner Circle Was Made Just for YOU! When You Join, You Will Finally...

 ✓ Have crystal clarity on EXACTLY what you need to do to grow your business based on where you are RIGHT NOW. 

 ✓ Understand how to scale your business and increase profits in a way that works for YOUR business. 

 ✓ Have guidance from a Professional Retail Expert every step of the way, in your back pocket 24/7.

 ✓ Access every single strategy, tactic, and weird little hack I’ve used with my clients to scale their business to $5M and beyond (stuff I’ve only shared with my $10K+ VIP clients until now).

INTRODUCING

Boutique Training Academy Inner Circle

Get the support and  accountability you need to start, grow, and scale a profitable boutique business. So you can achieve financial success in your business and a fulfilling life NOW. All for less than the cost of a casual dinner date with a friend! 

SAVE THOUSANDS OVER 1:1 COACHING
Only $77/month (that's only $2.56 a day)
...for the consulting and support you need to take your boutique business to the next level.

24/7 ACCESS TO THE COMMUNITY.
NO CONTRACTS. CANCEL ANYTIME.

I WANT IN THE GROUP

*Joining Now is the ONLY Way to Guarantee You'll Be Grandfathered In to the Lowest Price You Will EVER See for BTA Inner Circle

 

WHEN YOU JOIN THE BOUTIQUE TRAINING ACADEMY INNER CIRCLE YOU WILL...

✔️ CONFIDENTLY Grow Your Boutique Business with Emily's Support and Guidance. (You will ALWAYS be clear on exactly what to do next and HOW TO troubleshoot any challenge you encounter!)

✔️ And do it alongside a COMMUNITY of other boutique owners who are levelling up in their business + and life, too!

✔️ Have a Professionally-Trained, 20+ Year Experienced Retail Professional Teach You How to Build A Profitable Boutique Business That Stands The Test Of Time. 

✔️ Create a Community of Loyal Customers AND Boost Your SALES BIG TIME - While Taking Time Off When You Want! 

 ✔️ Grow ALL Parts of Your Boutique Business.

✔️ Find EASE, FLOW, and FUN In Your Boutique Business! 

CLICK HERE to Join Emily's Inner Circle Today!

If I Could Help You Make an Extra $1000, $10,000, $100,000 or Even $1,000,000 Dollars in Your Boutique Business for Just $77/m, Would You Join Today?

Let's Be Honest...
The Fee To Join Boutique Training Academy's Inner Circle
Is a Drop in the Bucket Compared
to What You're Going To Get

Not ONLY will Boutique Training Academy's Inner Circle help you to start, grow, and scale a profitable product-selling business as quickly as possible...

Potentially earning you a PROFITABLE $5K, $10K, or $10K+ every single month in your boutique business.

After you reach $20K months in your business, we'll give you your NEXT idea of what to focus on next in your business to continue to scale. 

(Meaning, EVEN MORE profit opportunity.)

On top of all that, you'll access resources that will help you plug money leaks in your business, that could help you keep FAR more of your business profits than the cost of this program for an entire YEAR. 

(Not to mention, if you wanted to work with me privately, it would currently cost you $25,000-$50,000 per year. Making the BTA Inner Circle the most AFFORDABLE way to access consulting from Emily.)

But really, the most important thing to think about here is this: 
What would you pay to wake up every morning, feeling 100% calm and confident in your boutique business' success? 

Not HAVING to run another sale or markdown just to make ends meet. 

You've got the whole 6-months ahead of you planned out so that you can be profitable, despite the inevitable ups and downs that come your way. 

Sounds like a no-freaking-brainer, if you ask me! 

Disclaimer: Statistically speaking, only 25% of new businesses make it to 15 years or more. You have to know the right way to operate your business to survive in the long term. You have to become a skilled business person. And you have to understand how to market, sell, and operate your business in a way that creates sustainable profits. Without that knowledge and practice, you could end up like the 75% of businesses that close down in the first 15 years. If you want to increase your chances of success, I highly recommend joining the Boutique Training Academy Inner Circle. Even then, there are no guarantees you will make money. Like anything in life. 

Join Today For Less Than A Dinner Date Out At Your Favorite Restaurant... 

 

Just $117 $77 a month

(No long term contracts. Cancel anytime!)

CLICK HERE to Join BTA Inner Circle Today!

 Here’s EVERYTHING You’ll Experience EACH MONTH,

When You Join Emily Benson’s Inner Circle…

Weekly Advice From Emily Based On What's Working RIGHT NOW in Boutiqueland.

Stay on top of the latest trends in products and marketing so that you're always one step ahead of your competition. 

Quick Question Answering Directly from Emily!

Ask questions specific to your stage of business + your type of boutique business and get advice and feedback from a Retail Strategist who ACTUALLY GETS IT!

Monthly LIVE Q&A Sessions with Emily

So you're never stuck and always feeling clear on EXACTLY what you need to do to grow your boutique business.

Monthly Implementation Challenges To Help You Take Action

Step-by-step challenges to create momentum (and more money!) in your boutique business.

Monthly Workshops With Industry Experts 

Learn strategies from Emily Benson and other Retail Industry Experts that are specifically tailored to help you start + scale your product-selling business.

Exclusive Workbooks, Resources, + Tools 

Step-by-step guides and tools to that you can plug-and-play in your own business to scale with ease! 

Welcome To

What is Boutiqueland, anyway?

In my mind, I see it like a mix of the Candy Land board game, with an overlay of Mall Madness (yes- I did love that game growing up!) You'll hit dark scary forests, take rainbow trails and sprinkle glitter on mountain peaks as you work your way through growing your business. It doesn't have to be so hard, and you don't have to do it alone.

I want to give you the tricks to move faster, mindset moves to make it easier and a community of other boutique owners that just wants to see you succeed with them. Before now, there has never been a clear path to make more money in your boutique. But I've laid it out for you, and the rest of the industry, so you can simply follow my lead and watch yourself live your wildest dreams.

I'm your guide, Emily!

I'm a Boutique and Retail Business Strategist, Founder of the Boutique Training Academy, #1 Best-Selling Author of The Retail Mindset and The Ultimate Boutique Handbook, and Host of the Boot Your Boutique Podcast where I teach boutique owners how to achieve financial success and a fulfilling life.

🌟 I've helped over 15,000 boutique owners around the world to start, grow, and scale their boutique business. 

🌟 In under a year, I built a 6-Figure Mobile Boutique Business that allowed me to leave my corporate career and become a full-time entrepreneur. 

🌟 I wrote a book called "The Ultimate Boutique Handbook." The book has sold thousands of copies and is the #1 book for Starting a Boutique in the world.

🌟 I saw a huge need for retail fundamentals in the Boutique Industry. I created Boutique Training Academy to provide a professional level of retail education to boutique owners like you.

🌟 I specialize in boutiques making under $5M a year in sales revenue who are selling via online, brick and mortar or pop up boutiques.

Boutique Training Academy Inner Circle Is For ANYONE Who Wants To Make More Money From A Boutique or Retail Business. 

Whether you're an aspiring entrepreneur wanting to start your own boutique business, or a seasoned boutique owner, I've created this Inner Circle for you! 

I've been in the retail industry for over 20 years now and helped my clients do over $50M+ in sales. 

I know that is a MASSIVE number and quite honestly, it's hard to believe it myself sometimes! But after a lot of time in the industry and making a lot of money, I've learned a lot about what it truly takes to start, grow, and scale a successful retail business. 

After running my own boutique business and training 15,000+ boutique owners around the world in my academy, I know just how needed support is when navigating the complexities of Boutiqueland. 

Back when I started my boutique business in 2011, I had no idea how to start, grow, and scale a boutique business.

I've wanted to own a boutique since I was 17 years old (maybe you can relate?) I remember how l would agonize about where I would open, what exactly I would sell and how the heck I would figure it all out.

I always wanted to own my own store and be my own boss, but without a guide to help me make my dream a reality, I wasted years of planning and feeling stuck. 

Now to be fair, when I did start out, my business had started out pretty fantastic. Some might say downright magical. In my first year, I hit 6-figures in sales, had my business featured in the pages of InStyle magazine (with its 11.5 million subscribers!), and was even able to expand into a brick-and-mortar location that I had admired for years. My dreams were coming true — on the outside. But three years into the hustle that created that level of growth and success, I was struggling. 

With every new level my business reached, new challenges would arise. While I tried to manage everything all by myself with my tiny team, it was too much to handle! I started my business because it was a DREAM of mine, and it had turned into living a nightmare. 

If I knew what I know now back them, I would have scaled my business in a fraction of the time (and with a heck of a lot less stress!)

That's why I started Boutique Training Academy. I saw a huge need for retail fundamentals in the boutique industry, and sought out to make a professional level of retail education accessible to boutique owners like you.

Since 2015, I've helped 15,000+ boutique owners around the world through my books, programs, and content as an online educational creator. 

Whether you sell clothing, home decor, childrens styles, gifts or maybe spiritual stuff, I can help you. I specialize in boutiques making under $5M a year in sales revenue who are selling via online, brick and mortar or pop up boutiques.

Now, I mention this all to you so you know I'm not just another boutique owner selling a lame startup guide

The amount of fluffy nonsense advice in courses and communities run by people who have never even owned a boutique themselves gets me really worked up. I have been part of some of those communities and gone through some of those courses myself and I ended up wasting a ton or time and a ton of money. 

As a busy boutique owner, it's important for you to have access to advice and guidance that is simplified and tailored to YOU. A trusted expert in your back pocket that you can lean on when you need to.

Which is why I started the Boutique Training Academy Inner Circle. 

I felt that most of the information around how to start, grow, and scale a boutique business is overly complex, over-priced, taught by someone unqualified, or quite honestly just confusing! 

Building a profitable boutique business can be super SIMPLE if you listen and follow the right strategy for your phase and type of boutique business. That's why people pay me as high as $50k a year or even $2k an hour to create SIMPLE solutions for their complex business problems. 

Whether you're brand new to Boutiqueland, or trying to scale your existing boutique business to the next level, I can help. 

I have too many success stories to even write out, so let me just show you what I mean. 

Enroll in Boutique Training Academy Inner Circle Today!

SAVE THOUSANDS OVER 1:1 COACHING 
Only $77/month (that's only $2.56 a day)
...for the consulting and support you need to take your boutique business to the next level.

24/7 ACCESS TO THE COMMUNITY.
NO CONTRACTS. CANCEL ANYTIME.

I WANT IN THE GROUP

*Joining Now Is the ONLY Way to Guarantee You’ll Be Grandfathered In to the Lowest Price You Will EVER See for the Boutique Training Academy Inner Circle.

Following your dream of starting a boutique today could completely change your life by this time next year, just like it did for Juana.

Juana was planning to open a brick and mortar Boutique for January 2023, but had very little experience opening a retail store.

It all started with me answering her questions in my YouTube comment section on a bunch of videos (maybe you can relate?) 

Juana had a 9-5 job, but had signed a lease for a Brick and Mortar Storefront. She had decided it was time finally go all in opening her dream business: Jayla's Styles Boutique. 

In her research and Googling she came across my free content on YouTube, and then started binging my podcast. Her final comment was "How do I sign up to work with you? I'm ready to get more access to you and learn your system!" 

In October 2022, she started working with me in a group consulting program, before officially opening. 

She leveraged my "START" system to build and execute opening her boutique business. Finalizing inventory purchases, prepping her marketing strategy and getting really clear on who she was targeting as an ideal customer.

She opened the week after Christmas 2022 (frankly this was one of the worst timed openings I could have suggested, but it was when the lease began!)

Her first month open she made $3000 in revenue and has grown that each month since. She has continued working with me and reaching new heights in her boutique business since then.

Juana's sales success continued to leap through April 2023, where sales hit $18,000. She continued to scale though the summer with August 2023 finishing at $26,000 in sales.

Even now as many complain about the economy, in August 2024 she sold $9,000 in just one week and is projected to do $30,000 this month 

With Emily guiding her every step of the way, in less than one year she built a Six Figure Boutique Business that maintains a 62% gross profit margin. She pays herself a salary and has a boutique business she loves!

Join Boutique Training Academy Inner Circle

What You Get At A Glance...

 

When you join the Boutique Training Academy Inner Circle, you get immediate access to the private online membership portal. Inside, you'll find:

Access to past and current monthly trainings 

Weekly Advice from Emily Benson Based on What's Working RIGHT NOW in Boutiqueland 

A Monthly Action Plan designed to help you strategically grow your business, based on where you're at right now

A Monthly Training Call to cover the topic for the month in depth 

A Monthly Implementation Challenges to help you take action 

Monthly LIVE Q&A Sessions with Emily Benson

Our private community of Boutique Owners on the same path you are, where you can network, get support, and share your progress. 

Workbooks, Resources, + Tools not available anywhere else!

Meditations Vault 

Reels For Retail

 Boutique Brilliance

 Ads for Boutiques

Children's Boutique Masterclass

 The Retail Mindset Makeover

Black Friday Masterclass 

Unlock a 1:1 Mentorship Session

SO MUCH MORE!

Click Here To Join

Got Questions? Check This Out...

I've helped my students grow their boutique business by 20-50% in just a few months.

Now it's your turn...

- Join the Inner Circle -

Monthly

$77/m

Regular $97/m

  • Live Q&A Sessions with Emily 
  • Quick question answering from Emily
  • Academy Video Trainings Library
  • Monthly Implementation Challenges
  • Private, VIP Membership Community 
  • Monthly Trainings With Emily and other Industry Experts: Get the best strategies right now for your boutique
  • The latest growth strategies & retail industry updates
  • New advice tailored to your boutique business every week
  • Regular Price: $97/m 
JOIN NOW

Want to access the Black Friday Masterclass,
without a monthly membership?

Continue Checkout for Black Friday Masterclass

Disclaimer: Statistically speaking, only 25% of new businesses make it to 15 years or more. You have to know the right way to operate your business to survive in the long term. You have to become a skilled business person. And you have to understand how to market, sell, and operate your business in a way that creates sustainable profits. Without that knowledge and practice, you could end up like the 75% of businesses that close down in the first 15 years. If you want to increase your chances of success, I highly recommend joining the Boutique Training Academy Inner Circle. Even then, there are no guarantees you will make money. Like anything in life.